About

Full of passion and pleasure for our work

We are creative spirits and entrepreneurs from all areas of brand communication and management consulting. Working individually and as key elements in a remote team, we have been working for big brands and small, major companies as well as startups for more than 25 years. Positioning businesses successfully in their target markets, making them visible with words and images, film and sound. Establishing people, brands and companies with a creative “boom!”.

What can you expect from working with us? Passion and expertise. A flexible combination of a multitude of different creative experiences and ways of thinking, gained from working on more than 3,000 different projects and tasks in our creative careers. “Creativity” has repeatedly proven to be the number 1 key factor *.

Wholeheartedly and with great pleasure we have combined our creative talents and expertise from different areas and client experiences.

When you use our specific strengths for the benefit of your brand, this unique exchange with one another, will result in completely new ideas and approaches.

* Curious about our creativity? Click here to select a project ...

Klaus Einwanger

Photography & film, visual branding & storytelling

The BFF photographer and initiator of WHITE PLATE is always involved, authentic and close to the subject with his camera. With his creative emotion, which has shaped his photography in the areas of food, people and lifestyle for more than 30 years, he is the recipient of numerous national and international awards and an international client list. Klaus captures the moment which allows the reader to taste the colors and experience the special moment as though they were real.
Born in Munich, Klaus lives in Rosenheim and works nationally and internationally. Again and again, he sets off with his camera to both photograph and film global sociopolitical topics that are important to him.

Christian Grundl

Communication design, graphic design, visual branding

The graduate designer for communication design has been working for WHITE PLATE clients since the beginning. In 25 years of professional experience, he has combined his design creativity, computer skills with technical know-how (e.g. for prepress, printing and finishing techniques as well as for online projects, programming and optimization).
During this period this resulted in a large number of high-quality print products and digital presentations with a focus on the areas of food, lifestyle and sports. What makes him special: he puts the wishes and needs of the customer in the center of his focus, and in doing so he concentrates on their individual requirements and concerns. Christian who lives in Munich and has an office in Rosenheim, advises customers on site if required and works nationally and internationally.

Susanne Hallwich

Strategy consulting, conception & text, PR & marketing

The certified PR specialist (BAW) and specialist in German and Romance studies has been best friends with words and text since 1992. Susanne has worked for client companies of all sizes, teams and managers for more than 25 years. For ten years, from 2001 to 2011 she worked as a start-up coach in addition to her PR agency activities. During this time, she advised more than 300 entrepreneurs in the areas of strategy, marketing & PR as well as sales promotion and advised them in personal and operational levels in all communication measures. Her concepts and strategies have won numerous awards - including the StartUp Award of the City of Munich, the German PR Award in Gold in the PR / Product PR category and the PR Award of the German Bakers' Trade (Sales Promotion category). For WHITE PLATE clients she designs PR concepts, communication strategies and creative ways to attract social media influences and sales markets. She advises on topics such as market entry, market cultivation, either long-term or for a project.

Annette Hobday

Brand specialist, communication design, conception & storytelling

Born in England and Munich citizen by choice, she has been working as creative director and brand specialist in the hotel and catering sector for over 20 years, working with both large players as well as small but fine companies and brands. In her career she has worked for BHS tabletop AG, Bauscher, Schönwald, Tafelstern, Playground, Hacker-Pschorr, Sonnenalp Hotel & Resort and was awarded with the Red Dot Corporate Design Award in 2011 for her work. Annette is the German-English creative source in our team and particularly likes to think and work with images and image sequences that fascinate the viewer. And she always provides mental and visual twists as well as background music, to the pleasure and satisfaction of clients and colleagues alike.